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In 2010 there was an 'Elephant Parade' with elephant blanks being decorated by various artists and displayed in London and elsewhere. the aim was to raise money for the conservation of the animals. At the end of the event the painted elephants were auctioned off. The one in the picture appears to have been painted with chillies by Thai artist Ittikorn Chaingam. http://www.elephantparadelondon.org/